PR in Practice

See Also: Does PR make a difference?

A successful PR programme doesn't happen overnight. It takes time to build awareness in your market place and reap the results. PR is often referred to as having a 'drip, drip' approach, but what does this mean?

The 'drip, drip' effect of a planned PR programme

differentiate yourself in the market place; use your unique selling points
reinforce, keep the message consistent so that people understand what it is you are offering
identity, giving your company a voice helps people to identify with your organisation
profile, if people have heard about your products or services they will be more confident about using them
d dialogue, the most effective communication is two-way
r relevant and regular news and comment
i inform and educate, people want to know more
p position yourself in the market place

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